Portraits of
Karma
Digital Producer
Specialised in Business Development & Innovation
PyData Eindhoven
Installation Design
UX Research & Design
Generative A.I.
Marketing Content Creation
How can GroupM as a marketing agency, utilises Generative A.I. to create content for advertisements and marketing campagins for their clients like Volkswagen, Vodafone, ING, Unilever.
The prototype works in a form of installation design, where the user is having a conversation with the installation and from it, the installation generates media that fits into the marketing campaigns. With a structured prototype, only the message that wants to be sent is being changed, while all other factors and usability remains the same, resulting a low cost, efficient, tailored personalised marketing campagins not only for brands but also for consumers.
![](https://cdn.prod.website-files.com/64cc92ecb5e5e509fba5d3fd/64cd3e3f7b8acab5728792c0_pk4.png)
![](https://cdn.prod.website-files.com/64cc92ecb5e5e509fba5d3fd/64cd3e436c8cca864c4df8f2_pk5.png)
![](https://cdn.prod.website-files.com/64cc92ecb5e5e509fba5d3fd/64cd3dfd2e505fb0c36abe92_index1.png)