I help founders go from idea to first client by shaping clear positioning, a strong online presence, and storytelling that makes their offer easy to understand and ready to buy.

Wesmile , Strategy , 2023–2026

Wesmile

Took Wesmile from zero to a functioning business generating €200k turnover per year, shaping the positioning, narrative, and go-to-market strategy that turned an early concept into a brand people understood and wanted to engage with.

Stage0 to 1

RoleFounder Advisor

Year2023–2026

See Live Website

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Knapkast , Positioning , 2023–2026

Knapkast

Built a clear value proposition,international supplier pipeline, and online presence that resonated with their target audience, transforming an undifferentiated idea into a compelling market position ready for its first customers.

Stage0 to 1

RoleFounder Advisor

Year2025–2026

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Fuego Foodtruck , Launch , 2025

Fuego Foodtruck

Worked with the Fuego team to craft a brand story and launch online precense that drove early traction — helping them define who they're for, why they're different in a digital world.

Stage0 to 1

RoleOnline Strategist & Development

Year2025

See Live Website

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I help founders go from scattered ideas to a business that earns its first client.

Background

I'm Yap Yung Hui, a founder advisor based in the Netherlands. I work with early-stage founders who have a strong idea but struggle to communicate it clearly enough to attract their first paying customers.

My work lives at the intersection of strategy and storytelling — finding the signal in a founder's vision and shaping it into something the market responds to.

Before advising, I spent years working inside startups and watching the same pattern repeat: smart founders with real solutions failing to get traction simply because their positioning was off. That's the problem I solve.

Track Record

Wesmile From idea to €200,000 turnover within 1st year of launch

Knapkast From idea to first client within 2 months of launch

Fuego Foodtruck Full online digital presence

Various NL Startups Advisory · Ongoing

8+

Projects completed

13+

Satisfied customers

€1m+

Revenue Turned

3

Active case studies

Four stages from idea to your first client. Each one builds on the last.

01

Ideation to Market Adoption

Validate your concept, define your target audience, and craft a positioning strategy that sets you apart from day one.

Concept Validation Audience Mapping Positioning

02

Market Adoption to Online Presence

Build a digital presence that reflects your brand and starts converting visitors into leads and customers.

Website Strategy Content Direction Brand Voice

03

Online Presence to Ready

Refine your messaging, sharpen your offer, and build the systems that make you ready for your first sale.

Offer Design Sales Messaging Funnel Setup

04

Ready to Launch

Execute your launch plan, acquire your first clients, and build the momentum that grows a real business.

Launch Plan Client Acquisition Growth Strategy

How it works

Step 01

Discovery Call

We map your idea, your market, and where the gap is between what you offer and what the market wants to hear.

Step 02

Strategy Sprint

Together we build your positioning, messaging framework, and go-to-market roadmap in a focused sprint.

Step 03

Build and Test

We build your presence, test your messaging in market, and iterate based on real signals from real people.

Step 04

First Client

We don't stop until you've landed your first paying client and have a repeatable system to find the next one.

Let's talk about your idea and where you want to take it.

Get in touch

info@yapyunghui.nl

Follow along

LinkedIn ↗

Write to me

The best way to reach me is by email. Tell me about your idea, where you are right now, and what kind of help you're looking for — I read everything and reply to everyone.

info@yapyunghui.nl ↗