WeSmile creates unforgettable event experiences powered by AI. From interactive photobooths to immersive videobooths, we help brands turn foot traffic into real emotional impact — and content worth sharing. Built for expos, product launches, and brand activations, our tech-driven installations don’t just entertain — they connect, engage, and leave a lasting impression.

     Innovating events with purpose driven entertainment interactions.

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wesmile

At WeSmile, I co-founded and built an AI-powered event experiences company that transforms booths into emotional brand touchpoints. We developed interactive photobooths and videobooths that helped brands like Google, Adyen, and Unilever boost engagement, brand recall, and social visibility at major events. I led product strategy, UX design, and B2B sales — from shaping the vision and building the prototypes to closing deals and scaling activations across Europe.

150+
Events
Accelerated
60+
Brands
Connected
125,000+
Uses
€250,000+
Turnover
wesmile
I work with startups, agencies, and teams ready to build things that matter. If you're looking for someone who can connect strategy with execution and bring fresh energy to the process, I'm open to talking. Let’s see if we’re a good fit.

© Yap Yung Hui 2025

Amsterdam, Netherlands