WeSmile creates unforgettable event experiences powered by AI. From interactive photobooths to immersive videobooths, we help brands turn foot traffic into real emotional impact and content worth sharing. Built for expos, product launches, and brand activations, wesmile AI tech-driven experiences are built to connect, engage, and leave a lasting brand impression.
Innovating events with purpose driven entertainment interactions.
wesmile
Problem
Despite significant investments, most event booths struggle to capture attention beyond a quick visit. Studies show that 80% of booth interactions are forgotten within hours, and brands often face difficulty converting foot traffic into measurable outcomes such as brand recall, social visibility, or qualified leads. Traditional formats focus on static displays rather than interactive experiences, limiting emotional engagement with visitors.
Opportunity
Emerging AI and experiential technologies present a chance to turn passive booth visits into interactive, emotionally engaging brand touchpoints. When designed with strong UX and storytelling, these experiences can significantly increase dwell time, social sharing, and long-term recall.
Solution
As Co-Founder of WeSmile, I ideated wesmile's AI powered experiences, defined the product vision, led UX design, and managed cross-functional teams to create AI-powered photobooths and videobooths. I spearheaded sales efforts, securing partnerships with Google, Youtube, and Unilever, and scaled activations across Europe to deliver measurable impact in engagement, recall, and visibility.
€200,000+
Turnover Within
1st year of launch
.gif)
I collaborate with teams to build products that deliver genuine value for both users and businesses. I thrive in environments where design, technology, and creativity intersect, driving scalable solutions that create measurable and lasting impact.
© Yap Yung Hui 2025
Amsterdam, Netherlands